Alex Schinke

Alex Schinke

Please Note:
Alex is away on maternity leave as of March 1, 2025. While she’s away, the rest of the Mindbuffs team will be here to ensure you continue to receive the support and services you need.

Get to know me

Since I can remember, I have always wanted to be involved in the sport and performance community in one way or another. I was always involved in sports growing up and it all began on the ice! I was a competitive figure skater at The Royal Glenora Club before deciding to transition to various other sports at competitive levels including soccer, volleyball, lacrosse, and handball. In school, I remember stumbling into drama and found a passion for being on stage and helping out behind the scenes on productions both large and small.

Once I found psychology in my undergrad, I knew this was the path for me. During that time, I reflected on my experiences as an athlete and performer and how psychology could have helped me bring my game and performances to the next level. I realized that the power of psychology is much needed in these types of communities. Like many of my clients, I remember experiencing low self-esteem, fear of making mistakes, and constantly comparing my performance to others. I found myself creating goals that aligned with what people wanted me to do instead of what I wanted to accomplish; which were often unattainable and just exhausting.

These common experiences are rooted in my philosophy as a sport and performance psychologist. I believe that we should all have the skills and tools to be successful and resilient while finding your voice. I believe that confidence and self-esteem are important in our lives and that our goals should be consistent with our own desires. I work from a holistic perspective and hope that even though the skills we work on may be sport-specific but that you can adapt those skills to work in other areas of your life. My goal as a sport and performance psychologist is to help change sport and performance culture to be a more healthy community while also reducing mental health stigma.

Session fees

Individual session

$

250

Team session

$

400

Behavioural consultation

$

235

Animal-assisted individual session

$

235

Animal-assisted team session

$

375

Animal-assisted wellness community visit

$

150

Get in touch with 
Alex

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pricing

Rates and insurance

individual session (50 minutes)

$
250
Direct billing

Direct billing is available for the following providers: Alberta Blue Cross, Greenshield, Medavie, and Telus eClaims enabled insurers including Canada Life, Johnston Group, ClaimSecure, Desjardins, and GroupSource.

Client-reimbursed coverage

Client-reimbursed coverage is available through almost all major insurance companies. Please check with your provider before booking to verify coverage of credentials.

Animal-assisted therapy

Eva, a certified therapy dog through Companion Paws Canada, can join your sessions for added comfort and support. She completed over a year of temperament and obedience training and renews her certification annually. Her up-to-date vet records are always on hand.

Please note that Master of Counselling students are not covered by health spending accounts or insurance companies.

Specializing in athletic performance, our Mental Performance Consultants focus exclusively on helping athletes enhance their mental game and reach their full potential in sport. While they don’t address clinical or psychological concerns, their expertise in performance strategies is perfect for athletes looking to sharpen their focus, build confidence, and perform under pressure.

Direct billing for Unlicensed Mental Health Therapists is unavailable at this time.

Unlicensed Mental Health Therapists may be covered by a health spending account or by certain insurance companies. Please check with your insurance company before booking.

Book online

team session (60 minutes)

$
400

Our team sessions provide a collaborative environment where individuals can learn effective communication, build trust, and develop strong relationships. By harnessing the collective strengths of your team, you can achieve greater success and reach your goals.

Animal-assisted therapy

Eva, a certified therapy dog through Companion Paws Canada, can join your team session for extra support and connection. Team Sessions with Dayna and Eva will be $375 per session and will require parental and coach consent forms for AAT signed prior to session.

Session price includes the use of our team room at our Sherwood Park clinic. Additional travel fees may be applicable if your team prefers to hold the sessions at a different location.

Contact to book

behavioural consultation (Hourly)

$
235

As a behaviour consultant, Dayna incorporates Eva, a certified therapy dog through Companion Paws Canada, into classrooms with diverse needs in youth such as autism (ASD), oppositional-defiant disorder (ODD), and attention-deficit hyperactivity disorder (ADHD).

Hourly rate is applicable for virtual and in-person consultations not including travel fees. Additional travel fees may be applicable for offsite consultations.

Contact to book

animal-assisted wellness community visit (hourly)

$
150

Dayna and Eva, a certified therapy dog through Companion Paws Canada, offer visitation services and therapeutic interactions. Their support is especially beneficial during challenging times, such as vaccination days, midterms or final exams, following a recent traumatic event, or during wellness activity days.

Contact to book